Smoky, sultry, sensational eyes are easier than you think… IF you have a butter LONDON ShadowClutch!

Natural Charm ShadowClutch by butter LONDON
Natural Charm ShadowClutch by butter LONDON

The smoky eye has gone from the bedroom to the boardroom. Once exclusively for evening, the smoky eye was the brave new look on dozens of runways as one of the hottest daytime trends this fall. The secret to its universal appeal? A sexy and confident attitude that strikes just the right note for 2015!

Getting a perfect smoky eye can be a challenge, however. First, choosing the right shades which are complementary, but not overpowering, can be unnerving for the novice. Very few of us want to embrace the “rainbow eye” look reminiscent of the 1970’s!

Next, using the color palette properly to create a seemless smoky eye – whether subtle or dramatic – requires patience and the proper shadow. According to Harper’s BAZAAR beauty experts, “The best tip we picked up backstage for getting perfect smoky eyes was to blend until you think you can’t blend anymore and then keep going. The result is ultra diffused shadow that, while intense, still feels soft.”

Both challenges are solved in a snap with butter LONDON’s new ShadowClutch.

Up All Night Shadow Clutch by butter LONDON
Up All Night Wardrobe Duo by butter LONDON

The chic, customizable clutch (which is oh-so-cute and easily portable) is available in two new, 6-shade, customizable palettes. For example, The Natural Charm Palette includes soft neutrals like Linen (matte vanilla), Quartz (warm beige sheen), Camo (dark khaki sheen and my personal fave), citrine (coral sheen) and Leather (matte chocolate brown). Retail $39

Or, The Pretty Proper ShadowClutch contains must-have shades like Chantilly Lace (matte soft pink), Suede (matte stone grey), Brocade (cool charcoal sheen), Cashmere (matte cool nude), Satin (cool rose gold shimmer), and Velvet (deep espresso sheen). Retail $39

Wear one. Wear many. Layer. Blend. There are a hundred looks to try in one tiny clutch! Each ShadowClutch includes a dual-ended brush, perfect for creating those limitless color combinations and eye-popping style.

And, if that’s not enough choices (and really, who can have too many choices when it comes to eye shadow?!) butter LONDON has more options that easily pop into the clutch:

  • Fancy Flutter: Feather (beige sheen) and Plume (chameleon sheen). Retail: $15
  • Sassy Pants: Tulle (soft pink sheen) and Sateen (deep purple sheen). Retail: $15
  • Moody Blues: Sequins (soft mint green sheen) and Sapphire (deep navy sheen). Retail: $15
  • Up All Night: Canvas (soft golden sheen) and Kohl (matte black). Retail: $15

Best of all, each of butter LONDON’s exclusive shadows are primer-infused and oil absorbing, so that once blended, shadow stays put – all day long.

Since 2005, the Butter LONDON name has been synonymous with exceptional nail lacquer. From W magazine, to Vogue, to Glamour UK, to Harper’s BAZAAR UK,  butter LONDON nail lacquers are the favorites of stylists, celebs, and nail artists all over the world.

Now, butter LONDON offers a huge selection of must-have cosmetics. In addition to the gorgeous eye shadows above, butter LONDON has amazing glosses, balms, liners, pencils, blushes, bronzers, highlighters and more. To see the entire line (including lip crayons, one of my top picks for 2015), visit butter LONDON.

While you’re here, don’t forget to enter our CURRENT GIVEAWAY! One lucky reader will winner 3 French Tea Towels from French Fixe (Retail value $60-$75 dependent upon style). Choose from more than 40 beautiful styles!

Your guide to a life filled with STYLE! Susan Conforte McNeill is a wife, mother, author, entrepreneur, Harper’s BAZAAR Style Ambassador, Cover Girl Ambassador, and the co-founder of the literacy organization Success Won’t Wait!

PHOTOS: Used with permission by butter LONDON.

DISCLAIMER: No financial compensation was received in exchange for this post. I did, however, receive samples of the butter LONDON ShadowClutch and Wardrobe Duos mentioned above in order to fully evaluate the products. Regardless, I only recommend products or services I believe will be good for my readers.

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