Argan Oil Hair Serum from Brilliance New York Hydrates Parched Hair

All of my life I have envied those women with sleek, pin-straight hair. My own is thick, coarse and uncontrollably wavy when the weather is humid (and since I live on the East Coast, that’s pretty much every single day). Plus, I have recently started lightening it… so now it’s parched, too! Luckily, I recently discovered the Maximum Hydration hair care system from Brilliance New York, which is designed specifically for the styling issues that I face. The products are all amazing, and none more so than the Argan Oil Hair Serum.

Argan oil, derived from kernels of the Moroccan argan tree, is a rich oil that is quickly absorbed into hair. According to Healthline, “Argan oil is mostly used as a moisturizer for skin and hair because it is full of fatty acids, mainly oleic acid and linoleic acid. These oils have been shown to lubricate the hair shaft and help your hair maintain moisture.” The oil also contains Vitamin E which add vitality, softness and gloss to hair.

The Argan Oil Serum from Brilliance New York can be used two ways: wet and dry. To use it on damp, just-shampooed hair, simply add a few drops to your palm and apply directly to hair, combing through thoroughly before drying. A little goes a long way – for my shoulder length hair, I use about 5 drops.

Using the serum on wet hair makes tangles far easier to comb out, so styling is much easier. Then dry and style as usual. Even my colored hair is instantly softer and silkier.

For use on dry hair, add a few drops to your palm and work through hair, avoiding the scalp and paying particular attention to the ends. Especially on dry hair, use sparingly, until you can gauge how much your hair needs for the desired effect. I only use a few drops, since too much will weigh down even my voluminous hair and make it look flat.  I use it daily on dry hair and pack it in my bag for midday and after work touch ups. (The bottle is only 50 ml, so it fits in almost any handbag.)

The argan oil serum quickly penetrates dry shafts of hair to replenish natural shine and luster.  Retail $23.99

In addition to the Maximum Hydration Argan Oil Serum, Brilliance New York provides a full range of beauty products that complement one another. These state-of-the-art hair styling tools, age-defying skin care collections, as well as additional hair care products such as the Maximum Hydration Bundle (which includes four essential hair care products such as the Argan Oil Serum).

See the entire line at Brilliance New York.

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Susan Said…WHAT?! was named one of the Top 50 Beauty Blogs in the World by RebateZone and is your guide to a life filled with style. Inside, you’ll find everything from must-have fashion and accessories, to gorgeous gardens, stunning interiors, plus the latest products for parties, weddings, and events of all kinds. In addition to editing Susan Said… WHAT?!, Susan Conforte McNeill is an author, entrepreneur, and co-founder of the literacy organization Success Won’t Wait

DISCLAIMER: I received a sample of the Argan Oil Serum mentioned above in order to fully test the product and provide an honest evaluation. Regardless, I only recommend products or services I use personally and believe will be good for my readers.


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