Fractionated Coconut Oil: 100% natural.100% fab!

goPURE Fractionated Coconut OilLike many of you, I’ve been hearing a great deal about the benefits of fractionated coconut oil in the news. Just recently, I read yet another article (this one in Marie Claire) about the many ways top celebrities from Angelina Jolie, to Kylie Jenner, to Shailene Woodley maximize fractionated coconut oil’s power.  So, when I was given the opportunity to try 100% natural goPURE Naturals Fractionated Coconut Oil from Cleopatra’s Choice, I was intrigued.

Although it can be used in many ways, after a few weeks of testing the oil, here are three of my personal favorites:

First, goPURE Naturals Fractionated Coconut Oil is a wonderful makeup remover. This week, I did a series of video interviews for one of my PR clients. I wore heavy, video-ready makeup and because it was an all-day event, mid-way through I did some additional touch ups. Since I am generally far less heavy-handed with the liquid liner and mascara, this was the ultimate test for a makeup remover. The oil passed with flying colors. Not only did it remove my makeup thoroughly, it also left the delicate skin around my eyes moisturized, but not greasy.

Next, I have been very successful using goPURE Naturals Fractionated Coconut Oil as a facial cleanser. For the last few years, I’ve been a big proponent of facial oils. And, this type of oil is really fabulous. It’s light, absorbs quickly and completely cleanses my skin, leaving it silky soft. (Like with any new product, I would caution that you test your skin first, because some people may have a reaction, although the chances are significantly less than with regular coconut oil.)

Finally, I have been combing through a small amount in my wet hair, before styling. This is my favorite use yet! The oil is thinner than others I’ve used (Argan oil or Jojoba oil, for example) so it is much easier to distribute evenly. It also leaves my hair shiny and soft, but not greasy. And, it has no smell to interact with shampoo or conditioner scents. For dry, damaged hair like mine, the oil can be used every day or once a week as a deep conditioning treatment.

Best of all, goPURE Naturals Fractionated Coconut Oil is not your average, cold-pressed coconut oil, which can revert to a solid when it reaches room temperature. Fractionated coconut oil goes through a special heating process that separates the smaller fatty acids and the long-chain triglycerides, leaving only the saturated fats. This process is what enables the fractionated oil to remain in liquid form. .

Plus, there is no oxidation in the goPURE Fractionated Coconut Oil. This means it will never go bad or rancid. It offers an indefinite shelf life and will remain in clear, liquid form no matter how long it is stored!

goPURE Naturals Fractionated Coconut Oil is available at fine retailers nationwide.

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DISCLAIMER: No financial compensation was received in exchange for this post. I did, however, receive a sample of the goPURE Fractionated Coconut Oil mentioned above in order to fully evaluate the product. Regardless, I only recommend products or services I believe will be good for my readers.

PHOTO: Used with permission by goPURE and Cleopatra’s Choice.

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