January 1 always feels like a day filled to the brim with possibilities. And, to start 2022 off right, I am embracing the 2022 Pantone Color of the Year… Very Peri! A dynamic periwinkle blue, this hue is vivid, energizing and exciting.
Why Very Peri? Why now?
According to the color experts at Pantone, “We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing… Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.”
Encompassing the qualities of the color blue (my personal go-to color), but possessing a violet-red undertone, Very Peri has a joyous attitude and dynamic presence that encourages creativity and expression, whilst displaying a carefree confidence.
In a CNN interview, Pantone Color Institute’s Executive Director Leatrice Eiseman explains, “It is literally the happiest and the warmest of all the blue hues,” she added, describing the shade. “Because of that red undertone, it introduces an empowering feeling of newness, and newness is what we’re looking for.”
Each year, the Pantone Color Institute highlights the top seasonal runway colors, forecasts global color trends, advises companies on color for product / brand visual identity and selects the Pantone Color of the Year. Since 2000, Pantone’s Color of the Year has influenced product development and purchasing decisions in a wide range of industries.
So, where can you expect to see Very Peri? From fashion, to home furnishings, to industrial design, product packaging and graphic design, in 2022, this shade will dominate.
The selection of each year’s color is an extensive process. The experts at the Pantone Color Institute comb the world looking for new color influences. Inspiration may come from the entertainment industry, traveling art collections and new artists, fashion and design, as well as popular travel destinations. In addition, influences may stem from new technologies, materials and effects that impact color, social media platforms and even upcoming sporting events, such as the Olympic Games.
Here’s to a great 2022!
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Susan Said… WHAT?! is your guide to a life filled with style. From must-have fashion and accessories, to gorgeous gardens and interiors, plus the latest products for parties and events of all kinds. Susan Conforte McNeill is an author, entrepreneur, and co-founder of the literacy organization Success Won’t Wait! Susan Said…WHAT?! was named one of the Top 50 Beauty Blogs in the World by RebateZone.
DISCLAIMER: No financial compensation was received in exchange for this Very Peri, Pantone’s Color of the Year Starts 2022 Off Right post. Regardless, I only recommend ideas, products or services that I believe will be helpful for my readers.