I’ve been reading a lot recently that the wristwatch is “dead.” Those 25 and under simply don’t wear watches, but rely on cell phones to tell time proclaim these articles. The one thing these pieces don’t mention (and to be honest, I am referring to semi-nerdy publications like Computerworld and IT Professional) is that a wristwatch is a serious vehicle for showcasing personal style. I am old enough to remember when Swatch watches were the rage (my grandmother brought me back one from Switzerland and I went in transports of joy since the style wasn’t available in the US!). Up until then, watches fell into two categories: dressy and casual. I had the requisite “dress watches” in yellow and white gold, as well as a men’s Timex on a grosgrain band for everyday. With the Swatch watch, suddenly the way we saw the wristwatch completely changed – watches were sporty, colorful, and fun! So, when I first saw the new Jelly Watch from TOYWATCH I knew we were on the threshold of yet another revolution in wristwatches.
Jellies are adorable. Simply pick a watch color from among 10 choices and then the real fun begins. You can choose from a selection of straps the include kicky brights like electric green, Pepto Bismol pink, lemon, and fire engine red. Or opt for a more staid black, white, or grey. There are 110 combinations!
The Jelly Watch has a Plasteramic case/bezel and a rubber strap with an ultra soft matte finish. At 40 mm (1.60 inch) they are substantial enough to make a statement on your wrist (especially when you’ve chosen a jailbird orange watch with a bright teal strap!)
The TOYWATCH phenomenon includes not only the amazing Jelly Watches, but a tremendous selection of other styles like the Ceramic Watch Collection, a Plasteramic Watch Collection, the Heavy Metal Watch Collection, and more. Timepieces from TOYWATCH have been featured in every major style publication from Instyle, to Vogue, to Lucky.
Plus, the firm’s watches have adorned the wrists of dozens (and dozens!) of celebrities – everyone from Dakota Fanning, to Katie Holmes, to Oprah Winfrey loves this brand.
Watches from TOYWATCH are available in more than 300 fine stores, including Barney’s, Henri Bendel, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and Bloomingdales.
I’d say “the time is ripe” for a fab new watch by TOYWATCH! What do you think?
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Susan Conforte McNeill is an author, entrepreneur, and co-founder of the literacy organization Success Won’t Wait! Susan Said…WHAT?! was named one of the Top 50 Beauty Blogs in the World by RebateZone.com.
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DISCLAIMER: No financial compensation or product samples were received in exchange for this watch post. I did, however, receive a sample of the watch mentioned above in order to test the product and provide honest feedback. Regardless, I only recommend products or services that I believe will be good for my readers.