My daughter leaves for college in less than 48 hours. And, the sheer amount of clothes she has somehow amassed over the last few months is nothing short of incredible (the X-Cargo top is definitely going on top of the truck). But no matter how many tanks and tees she seems to accumulate, she has a few go-to faves that she wears over and over. Snarky, silly or just designed to make you smile, her must-haves always include witty tees by New Standard.
Not only are tees by New Standard adorable, the company also has an unusual business model — buy a shirt, support the artist. Their tees are brought to life by a global collective of both established and up-and-coming artists.
Two tees that will be heading off to the University this year include a turquoise one designed by Gemma Correll from England. Pugs Not Drugs, pictured, is a perfect example of what New Standard is all about. Quirky and eye catching, the illustrative style is (according to Gemma) inspired by everything from the world around her, to animals, to coffee, and to sugary breakfast cereals! This tee is a V-neck made of pre-shrunk 100% combed cotton jersey. It’s available in sizes extra small through extra large. Retail $28.
A little edgier, the This is Why I Sing tee in white is designed by Concrete Rocket for New Standard. This graphic artist, based in Singapore, gives the tee a bold, modern edge with a stark black and white color palette, but also a retro vibe by using an image of vinyl. Like Pugs Not Drugs, This is Why I Sing is made of pre-shrunk 100% combed cotton jersey. It’s also available in sizes extra small through extra large. Retail $28.
Not only does New Standard make great tees for juniors, they also have a complete men’s line, a detail that celebrity stylists everywhere have already discovered. In fact, you may have seen some of their designs throughout last season’s American Idol series. They were often sported by Idol winner (and my pick from Day One) Lee Dewyze!
So, now that you’re hooked, I know you’re wondering where you can find your own. Well, New Standard tees are available at stores just about everywhere — from PacSun, to Urban Outfitters, plus so many more.
Susan Said… WHAT?! is your guide to a life filled with style. From must-have fashion and accessories, to gorgeous gardens, stunning interiors, plus the latest products for parties, weddings, and events of all kinds. Susan Conforte McNeill is an author, entrepreneur, and co-founder of the literacy organization Success Won’t Wait! Susan Said…WHAT?! was named one of the Top 50 Beauty Blogs in the World by RebateZone.com. Click to learn more about Susan Conforte McNeill.
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