Protecting your expensive swimsuit? The Azula is pretty smart!

How often has this happened to you? You purchase the most amazing swimsuit – great color, great fit, your absolute favorite – and it gets snagged and ruined on the side of the pool!

The folks at Pretty SMART! have come up with a simple, but amazingly effective solution. The Azula is a water resistant, flexible mat that you place on the edge of the swimming pool to keep your suit from snagging. With the price of a decent swimsuit close to $100 these days, this simple product is a no brainer.

PrettySMART! Was founded by lifelong friends Julie and Laura. Growing up, one was tagged “the smart one”; the other, “the pretty one.” So they turned those adjectives on their heads, tongue and cheek, by making them the company name.

And boy did they hit the mark! The Azula is machine washable, flexible, durable and lightweight. And so convenient — basically, you just roll up, tie it with built-in cord and go! Pretty smart, indeed.

Not only is the Azula a sure fire way to save your swimsuit from damage, you can also use it for hot leather car seats, frigid metal stadium bleachers, at picnics and outdoor festivals, on the beach, and more.

Prices for the Azula range from $7.00 to $14.50, depending on pattern. And good luck choosing just one! There are funny sayings, great graphics, and eye popping colors. To make it just a little bit harder, the pair are unveiling 2010 styles at AmericasMart in Atlanta later this week.

I’m thinking one to match each suit…

Susan McNeill is a wife, mother, author, entrepreneur and social activist. In addition to Susan Said What?! Susan also writes for Style on a WHIM, It’s how you play the game!, and Success Won’t Wait!

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