Super stylish kids love the new #SeaCozy from #TuffKookooshka!

High res image, hat and coat, little girlI first met fashion designer Anastassia Gonye while on vacation back in 1999. At that time, she had just started her oh-so-stylish fledgling children’s clothing line and was working — literally — from her kitchen table!

Over the last 15 years, Gonye has come a long way from those early days! Today, the popular Tuff Kookooshka line of endearing hats, mittens, scarves, character coats, and pullovers is sold in fine children’s stores and boutiques throughout the US, Canada, and even in Japan. In addition, Gonye now operates two holiday pop-up retail locations in Chelsea Market and Grand Central Station in New York City.

Her instantly-recognizable pieces are highly sought after for their impeccable craftsmanship, appealing colors, and sweet designs. Lately, celebrity kids have been sporting Tuff Kookooshka pieces with increasing frequency. In fact, just last week, a bone-chillingly scary television actor who plays a serial killer purchased tiny hot pink mittens (quite disconcerting at the cash register… but true!).

This season, Gonye has launched a new children’s line — the SeaCozy. These are simply adorable alternatives to ordinary throws and are the ultimate holiday gift idea for any young child! Perfect for snuggling in front of the television, frosty football games, or even chilly evenings on the beach!

High res image, SeaCozy Shark, Tuff KookooshkaThe SeaCozy pays homage to Cape Cod’s stunning beaches — Gonye’s home here in the US. There are two enchanting styles available. First, your little one will go wild for the SeaCozy Shark, which is cleverly designed to resemble a comical, hungry predator. Next, the SeaCozy Mermaid is sure to satisfy every little girl’s desire to become a breathtaking, fabled mermaid!

Like all of Gonye’s darling creations, the SeaCozy is crafted of cozy Polartec fleece produced in nearby Lawrence, Massachusetts. Each SeaCozy is hand-crafted in coastal Fall River, Massachusetts and is individually sewn by local craftsmen using locally manufactured notions. 100% Made in the USA. Retail $89 – $99.

The SeaCozy is available only at the two Tuff Kookooshka pop-up stores in New York City or online at

High res image, SeaCozy Mermaid, Tuff KookooshkaTo see the entire line of must-have children’s mittens, scarves, character coats, pullovers, and the trademark hats that started it all, visit

While you’re here, please enter our CURRENT GIVEAWAY:

Up all Night Makeup Tin by One Direction. Retail $28.50. Ends 11-30-2014!

Your guide to a life filled with STYLE!   Susan Conforte McNeill is a wife, mother, author, entrepreneur, Harper’s BAZAAR Style Ambassador, and the co-founder of the literacy organization Success Won’t Wait! In addition to Susan Said… WHAT?! Susan also writes for It’s how you play the game! the corporate website of the award-winning You’ve been Sentenced! word game.

PHOTO: Used with permission by Tuff Kookooshka.

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