The Fall 2013 line of sumptuous scarves by FRAAS offers instant wardrobe updates in cosy autumnal shades

FRAAS Reversible scarf fall winter 2013One of my all-time favorite films is Confessions of a Shopaholic. If you’ve never seen this gem, run out and rent it right now!

In the film, based on the best-selling novel by Sophie Kinsella, Isla Fisher enchants as the irrepressible shopaholic Rebecca Bloomwood. Throughout the film, she convinces herself over and over to purchase exquisite dresses, show stopping shoes, and — oh yes – stunning scarves by the dozen.

Although I would never consider myself a shopaholic, I do love to revamp my wardrobe with each season. And, one of the easiest ways for an instant update is through fashionable accessories like scarves (one of my trademark looks). For me, there simply is no other fashion accessory that makes such a strong and long-lasting fashion statement!

To feed my habit (addiction?), back in 2010 I discovered the FRAAS Company. This 130-year-old international design firm produces some of the loveliest scarves available — from floaty chiffon, to cozy wool, to oversized wraps, to new infinity scarves, and so many more.

For Fall/Winter 2013, FRAAS has a truly gorgeous line that includes a variety of yarns and techniques. So, no matter where you live – from the Arizona desert to the mountains of Vermont – you can add a new scarf to your favorite fall ensemble.

But, lest you think I am suggesting you go into debt for a new look à la Ms. Bloomwood, think again! FRAAS scarves retail from $26-$100, so there are always plenty of affordable options in every budget.

One of my top picks from the newest FRAAS line is the reversible scarf, pictured. Available in four autumnal shades including, petrol, dark red (my fave), purple and black, the scarf is reversible so you have the option of two distinctive looks. Crafted from a super-soft, snuggly mix of viscose and acrylic, the scarf measures 14 x72 inches. Retail $40

To see the entire Fall/Winter Collection for 2013, visit FRAAS.  To find a store near you, use the FRAAS Store Locator.

“…and everyone will call me the girl in the green scarf.” – Rebecca Bloomwood

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Susan Conforte McNeill is a wife, mother, author, entrepreneur, BAZAAR Style Ambassador, and the co-founder of the literacy organization Success Won’t Wait! In addition to Susan Said… WHAT?! Susan also writes for It’s how you play the game! the corporate website of the award-winning You’ve been Sentenced! word game.

PHOTOS: Used with permission by FRAAS.

I received a reversible scarf from FRAAS in order to fully evaluate the product. Regardless, I only recommend products or services I use personally and believe will be good for my readers.

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