Flirty, fun and functional TOYWATCH

I’ve been reading a lot recently that the wristwatch is “dead.” Those 25 and under simply don’t wear watches, but rely on cell phones to tell time proclaim these articles. The one thing these pieces don’t mention (and to be honest, I am referring to semi-nerdy publications like Computerworld and IT Professional) is that a wristwatch is a serious vehicle for showcasing personal style.

I am old enough to remember when Swatch watches were the rage (my grandmother brought me back one from Switzerland and I was in transports of joy since the style wasn’t available in the US!). Up until then, watches fell into two categories: dressy and casual. I had the requisite “dress watches” in yellow and white gold, as well as a men’s Timex on a grosgrain band for everyday. Suddenly the way we saw the wristwatch was completely changed – watches were sporty, colorful,fun!

So, when I first saw the new Jelly Watch from TOYWATCH I knew we were on the threshold of yet another revolution in wristwatches.

Jellies are adorable. Simply pick a watch color from among 10 choices and then the real fun begins. You can choose from a selection of straps the include kicky brights like electric green, Pepto Bismol pink, lemon, and fire engine red. Or opt for a more staid black, white, or grey. There are 110 combinations!

The Jelly Watch has a Plasteramic case/bezel and a rubber strap with an ultra soft matte finish. At 40 mm (1.60 inch) they are substantial enough to make a statement on your wrist (especially when you’ve chosen a jailbird orange watch with a bright teal strap!)

Each watch comes with a matching strap. Watch Retail $175.Then, you can choose from a rainbow of strap colors. Simply pop and swap for a totally different look. Additional Strap Retail $65.

The TOYWATCH phenomenon includes not only the amazing Jelly Watches, but a tremendous selection of other styles like the Ceramic Watch Collection, a Plasteramic Watch Collection, the Heavy Metal Watch Collection, and more. Timepieces from TOYWATCH have been featured in every major style publication from Instyle, to Vogue, to Lucky.

Plus, the firm’s watches have adorned the wrists of dozens (and dozens!) of celebrities – everyone from Dakota Fanning, to Katie Holmes, to Oprah Winfrey loves this brand.

Watches from TOYWATCH are available in more than 300 fine stores, including Barney’s, Henri Bendel, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and Bloomingdales. A  store locator is available on the firm’s website or you can even shop online at TOYWATCH.

I’d say “the time is ripe” for a fab new watch by TOYWATCH! What do you think?

Susan McNeill is a wife, mother, author, entrepreneur and social activist. In addition to Susan Said What?! Susan also writes for Style on a WHIM, It’s how you play the game!, and Success Won’t Wait!

While you’re here, don’t forget to enter some of our great giveaways:

$25 gift card to use on a fabulous selection of scarves, wraps and even ponchos at AffordableScarves.com. Retail value $25. ENDS 11-29

Stunning Chloe earrings and crystal beads by WHIMSY Worldwide. Retail Value $197.50. ENDS 11-30

Photos courtesy of TOYWATCH.

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